ABOUT US

We make it easy to offer student loan assistance

What is Peanut Butter?
Year in and year out, companies offer incomplete benefit packages that leave employees feeling underwhelmed, with their needs unmet. We started Peanut Butter so organizations can provide the employment value proposition they need to attract, retain, and engage college-educated talent.

 

Millions of Americans are struggling with student debt. These debtors are among the most qualified job candidates and the most productive workers in our economy. When companies and communities provide student loan assistance, they stand out as a preferred place to work.

Why "Peanut Butter"?
What was your go-to meal in college? For many, peanut butter was the only thing they could afford to eat. Our company’s name is an homage to student debt holders everywhere. 

 

Our effort to help every team member become free of student debt starts with recognizing all their hard work and sacrifices in order to qualify for positions. 

Who is Peanut Butter?
Peanut Butter was built from the ground-up to serve employers. Helping organizations efficiently and effectively offer student loan assistance remains our top priority.

 

We are fortunate to support leading employers in healthcare, financial services, professional services, technology, education, not-for-profit, and several other industries. In addition, we have been entrusted to administer community-based student loan assistance programs to help attract college-educated workers to rural and suburban communities.

 

Peanut Butter users rate their experience 4.9 out of 5.0 stars for ease of use, quality of support, and ease of setup. Peanut Butter is the #1 rated provider out of 200+ companies tracked in G2’s Other HR benefit category.

Employers often work with Peanut Butter directly, and many learn about us through trusted Human Capital Management providers that recommend us to their clients.

Individually, and as a team, we hold ourselves to these core values.

Customer first, always

Understand, then act

Stronger together

Lead by example

Take thoughtful risks

Do the right thing

Peanut Butter has offices in Chicago, Illinois, and Buffalo, New York.

 

Meet Our Founder

David Aronson
David Aronson founded Peanut Butter in 2015 and has served as the company’s CEO and Chairman since then. David is responsible for the company’s product and go-to-market vision which is informed through his regular and consistent interactions with client organizations that he partners with to design, implement, and administer student loan assistance programs.

Aronson has spoken on student loan assistance at the HR Executives Benefits Leadership Conference, LIMRA’s Worksite Benefits Conference, EBN’s Benefits Forum, Society for Human Resource Management events, and on Capitol Hill. 

David holds an MBA in Entrepreneurship & Innovation from the J.L. Kellogg School of Management at Northwestern University and a BSBA in Finance from Valparaiso University.

Peanut Butter In The Press

Discover resources, best practices and more

Peanut Butters Earns Six G2 Badges for Winter 2025

G2 is the world's largest business to business software review platform, helping organizations identify the best technology for their product needs. Each quarter, the platform honors top vendors for how they stand-out in their respective industries. For Winter 2025,...

What should employers keep in mind when designing their Student Loan Assistance plans?

When discussing the set-up of a Student Loan Assistance program with clients, there's always a few recommendations we have for employers on what should be top of mind. In this post, we'll outline these key elements in three rules of thumb. In our experience, the rules...

[Voluntary Advantage] What Your Business Needs to Know About Student Debt in 2025

This article was originally published by Voluntary Advantage in the December 2024 edition of the Voluntary Benefits Voice. To read the full publication, click here; this article appears on page 21-22. Just over a year ago, our CEO Dave Aronson had the opportunity to...

Should employers process employee payments via payroll?

During discussions with potential clients, one question that comes up from time to time is based on employee student loan payments and payroll. Wondering if they can/should process employee payments through their payroll system. This post helps answer this question...

Are employees’ spouses or family members able to participate in a Student Loan Repayment program?

When meeting with potential clients and partners, one of the common questions we get on program best practices surrounds spouse and family member participation. To answer this question, no, an employee must be listed as the primary borrower on the student loan in...

Keeping Retirement Plans and Student Loan Assistance separate create the best outcome for employers and their teams

It has now been close to a year since the Secure Act 2.0 was approved and options were added for employers to tie their retirement plans to other programs like Student Loan Assistance. In our experience, this hasn’t been taken up as a common approach for employers....

Is the SAVE Student Loan Repayment plan making a difference for your employees?

Nationwide, many individuals are utilizing the SAVE plan to lower monthly payments on their student loans and in their minds putting themselves in a better position financially. The SAVE plan is income-driven and payments are altered by each unique person’s earnings....

Private Letter Ruling Adds Unnecessary Complexity to Student Loan Assistance

In a recent statement from the IRS, an unnamed employer received access through a private letter ruling to defer 401k matching dollars to student loans through a Section 127 plan tax-free. Similar to the private letter ruling Abbott Labs received in 2018 to count...

Supreme Court rebuffs Biden administration plea to restore multibillion-dollar student debt plan [AP News]

White House attempts to relieve portions of student debt the US workforce faces have continued to get struck down by the Supreme Court. Alluding to the consistent verdict that no widespread forgiveness is coming for borrowers.  In a recent post from AP News, another...

Tax-Free Student Loan Repayment, Here to Stay

First through the CARES Act in 2020, then the Consolidated Appropriations Act of 2021, and now through an in progress bipartisan bill in 2024. Tax-free Student Loan Assistance is once again making a statement to remain an option for employers looking to stand out in...

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